A division of Soft Landing Korea Ltd.

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Yeri Choi, Director




6/00 - 1/08: Soft Landing Consutling -  Director, Trainer and Consultant

* Provides sales performance consulting and human resources training


6/00 - 1/08: OnTarget Consulting -  President; Independent trainer and consultant

* Provides sales performance consulting

* Designs and conducts customized sales training and presentation skills training


Client List

BMW Korea

Johnson & Johnson Medical Korea

Hewlett-Packard Korea


Lufthansa Cargo, Korea

Korea Water Resources Corp.


Innovex Japan (Japan & Korea)  

Yahoo! Korea

Nihon Keizai Shinbun (Japan)

Volvo Cars Japan

Panache (Japan)

Paradyme (Japan)

Fastnet, a subsidiary of Canon (Japan)



KAIST MBA Global Leadership Program


4/94 - 5/00 LEXIS-NEXIS Japan K.K. (a wholly owned subsidiary of Reed-Elsevier plc)- Representative Director

Full-text online database for legal, business and financial information (August 1994 to April 2000)



* Set up Japan sales office

* Upgraded Japan branch ranking from bottom to top in Asia Pacific region within two years

* Acquired new accounts in Korea and managed Korean distributor



Created and cultivated new accounts in Korea.


Major Projects Undertaken:

*  Developed sales training and sales coaching program

*  Took over distributors accounts converting them into direct sales accounts, which took three

   years to complete the process for all three distributors in Japan

*  Created a local customer service function for the maximum customer satisfaction and reduced

   the account cancellations by 70%

*  Initiated and helped create comprehensive Japanese customer database

*  Planned and managed two industry major trade shows annually

*  Took the business unit out from under a sister company to form a new Japanese corporation.


1/94-7/94 Freelance Sales Trainer

* Provided sales training to company with sales teams in Tokyo


1/92 - 1/94 The Canadian Chamber of Commerce in Japan - Advertising Sales Representative

* Established and implemented advertising sales plan for The Canadian Journal to double the

  previous sales volume


8/89 - 12/90 Downey Savings and Loan, California - Loan Representative

* Sold residential real estate loan packages

* Ranked in top 5% of firm's loan representatives            


7/93 - 7/89 Century 21 International, California - Realtor

* Progressive volume of sales up to more than $4+ million per year (1988)

* Top Seller for Orange County among 1,300 Agents (1988)


4/80 - 7/82 Amdahl Telecom, California - Purchasing Dept. Secretary


1977 Yong-in Girls High School, Gyong-gi-do, English Teacher




* Train-The-Trainer, Xavier University, Ohio

* Small Business Management, Fullerton College, California

* Dale Carnegie, California

* General and Cost Accounting, University of California, Los Angeles

* BA, French Language Education, Gyongbook National University, Daegu, Korea

* Diploma, Gyong-book Girls High School, Daegu, Korea




* American Society of Training and Development, 2000 - Present

* Sales and Marketing Management Association, 2002 - Present

* Toastmasters International, 1989 - 2006

   - Founder and first President of Seoul Toastmasters Club

   - Founder of Tokyo Tozai Toastmasters Club and served as an officer for two years

    - Active member in Tri-City Toastmasters Club in California

* International Computer Association, 1999 - 2000

* American Chamber of Commerce in Japan, 1994 - April 2000

* Foreign Executive Women, 1990 - 1994 (Networking group for foreign women working in Japan)

* Success Systems, 1989 - 1990 (Professional Network Association; N. Orange County, California Chapter) -  Founder




English - Fluent Conversation, Reading and Writing

Japanese - Fluent Conversation, Good Reading and Writing

Korean - Native