A division of Soft Landing Korea Ltd.

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Tom Coyner, President



10/09 - Present - IPG Legal- Senior Advisor


12/04 - Present Soft Landing Korea Ltd. (Soft Landing Consulting) - President


2/97 - 9/04 ACI Worldwide (Korea) Ltd.  - Korea Country Manager

    (a subsidiary of Transaction Systems Architects, Inc., Omaha, NE)

* Managed three Korean software distributors of electronic payments, fraud detection and smart card systems

* Responsible for Japan and Korea sales and marketing activities through 8/98

* Recognized twice as Salesperson of the Year for Asia-Pacific


6/94 - 1/97 UB Networks K.K. - Consultant, Market Development Director, Marketing Director

* Developed & implemented Channel Development and Services Marketing programs

* Served as Chair of The ATM Forum's Asia Pacific Market Awareness Committee


10/91 - 6/94 American Software Japan K.K. - Representative Director

* Established the Tokyo Office, hired Japanese staff

* Helped to establish Korean operations

* Developed marketing channels through Big Six and international consulting firms


4/90 - 10/91 Computer Associates K.K. (Tokyo) - Multinational Account Manager

* Leading Account Manager for May and June 1991

* Developed 1991 Marketing Plan for Japan operations

* Worked effectively using Japanese language in dealing with management and clients


12/88 - 3/91 Computer Associates Inc. (California) - Account Manager

* Sold utility software for IBM mainframe and DEC VAX computers

* Regional "Salesman of the Month" after two months in sales


8/87 - 11/88 University of Southern California - MBA Candidate (Los Angeles)

* Developed a business plan used by a $100 million U.S. company to enter the Japanese software market

* Conducted market research for Tymnet telecommunications to enter the Chinese market


5/84 - 7/87 Isuzu Truck of America - General Administration Manager (South El Monte, California)


1/82 - 4/84 Hitachi Consumer Products of America - Human Resources Asst. Mgr. (Anaheim, CA)


3/80 - 12/81 C. Itoh Electronics - Personnel & General Administration Assistant Manager (Los Angeles)


11/77 - 10/79 The Chase Manhattan Bank/Korea - Personnel Supervisor (Seoul)

* Budgeted and administered both local and expatriate compensation programs

* Negotiated collective bargaining contracts with Korean union


8/75 - 7/77 U.S. Peace Corps/Korea - Volunteer (rural villages)

* Persuaded rural educators into using new English instruction methodologies

* Created and managed an English program for U.S. AID and the Korean Ministry of Agriculture




MBA - International Business, 1988 - University of Southern California

BA - Japanese Language & East Asian Studies, 1975 - University of Colorado

Human Resource Management, 1982-83 - University of California, Los Angeles

Japanese language and liberal arts, 1970-72 -Waseda University, Tokyo




Japanese - Strong reading, writing and conversation

Korean - Good reading, writing and conversation

Mandarin Chinese - Basic hearing and reading




Royal Asiatic Society, Korea Branch - Council Member (2004 - Present)

The Rotary Club of Seoul - 2004~2005 Vice President (2002 - present); currently Director

American Chamber of Commerce, Korea (2000 – present)

British Chamber of Commerce, Korea (2005 – present)


Irish Network Korea (later merged with Irish Association of Korea) - Founder/Chairman (2002 - 2005);

   currently Senior Advisor

The ATM Forum - Asia-Pacific Market Awareness Committee Chair (July 1995 - June 1996)

International Computer Association (ICA), Tokyo - President (1993 - 1995)




* Doing Business in Korea: An Expanded Guide, 375+-page book, Seoul Selection, 2010

* Mastering Business in Korea: A Practical Guide, 250+-page book, Seoul Selection, 2007

* Korea JoongAnd Daily, regular contributor on business, politics and diplomacy, 1010 to present

* Korea Times, bi-weekly Business Column, since May 2006 to 2010,

* “10 + 1 Commandments for Doing Business in Korea,“ Korea Times, March 27, 2006

* “Challenges for the Korean IS Industry,” Korea IT Times, April 2006

* “Selling Through Korean Distributors,” Journal of the American Chamber of Commerce in Korea,

   January & February and March & April, 2005 issues, two-part article

* "Marketing" Chapter, Soft Landing in Japan, Version 2.0J, American Electronics Association, Tokyo, 1992

* "Telecommunications Marketing in the People's Republic of China," Advances in Telecommunications

   Management, JAI Press Inc., London, 1990




* "Chaebol and Innovators" briefing at Danish Entrepreneurs Camp, Seoul (Embassy of Denmark), March 2014 

* "Working with the Korean Legal System” luncheon speech at the Swiss Business Council, Seoul, September 2007

* “How to Succeed in Korean Business” business briefing at the British Embassy, Seoul, July 2007

* “What Can Business War Stories Teach Us” luncheon speech at the American Chamber of Business in Korea, May 2007

* “Working with Korean Employees" keynote speaker at Korea Exchange Bank’s annual Foreign Direct Investment

    Seminar, March 2007

* “The Hard and the Soft of Selling through Korean Distributors” and “Challenges of the the Korean IT

    Industry” University of Southern California (Los Angeles) Asia Pacific Business Outlook seminar, April 2005

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