A division of Soft Landing Korea Ltd.
These white papers, articles and essays have been published in our books and in business periodicals, reflecting our practical knowledge of doing business in Korea. (We are repopulating this page's hot links, following the relaunch of this website. Should you wish info on any of these topics, please contact us at [email protected])
Korea Economic Reader (KER) email newsletter
We provide at no cost or obligation, on a non-solicitation basis, a frequent email newsletter
with insightful comments on current events relative to Korea's business, economic, social
and diplomatic matters. If you wish a free subscription, please email us, with "KER" in the
subject line, at [email protected].
Doing Business in Korea: An Expanded Guide is now also available in e-book formats!
For Apple readers, check your local iTunes store (not available in Korea); or order from Amazon
the Kindle version (Korea Apple, Android, Blackberry, Mac and PC users can read it via the
free Kindle app). The paperback version is still available at Seoul Selection and at Amazon.com.
(Mastering Business in Korea: A Practical Guide is out of print.)
Marketing to the Korean Consumer and Advertising/PR in the Korean Market
Interview of Tom Coyner by Korea Business Central
Interview Transcript of Tom Coyner by Korea Business Central
What It Takes for a Foreign Company to Succeed in Korea
Basic advice for small- and medium-sized companies entering the Korean market.
We need to plan for a long-term recession and to consider how viable our business models
will be in a post-recession economy.
Click on a below topic to go to common-topic articles:
* Expatriate Management in Korea
* Legal Issues - How to Handle Them
* Political Dimensions to Business
* Press Reviews about Soft Landing Korea and Our Publications