Press Reviews about Soft Landing Korea and Our Publications

Tom Coyner and Song-Hyon Jang: Mastering Business in Korea

by  Philip Gowman

London Korea Links blog

July 5, 2007

 

Abstract

Book Review of Mastering Business in Korea: A Practical Guide, rated 4½ stars out of a possible five stars.

 

 

The Power of Insight

by  Charles Duerden

Invest Korea Journal

May-June 2007

 

Abstract

Book Review of Mastering Business in Korea: A Practical Guide.

 

 

Humility and eye contact may pave a path to riches

By Pat King

JoongAng Daily

May 5, 2007

 

Abstract

Book Review of Mastering Business in Korea: A Practical Guide.

 

 

Consultant Offers Advice for Making Soft Landing in Korea

Tony MacGregor

Korea Times

January 10, 2006

 

Abstract

Tom Coyner, president of Soft Landing Korea, believes South Korea is the best spot for foreign firms wanting to break into Northeast Asia.

 

 

Culture-oriented tips for doing business in Korea

By Yang Sung-jin

Korea Herald

April 20, 2007

 

Abstract

Book Review of Mastering Business in Korea: A Practical Guide.

 

 

From Peace Corps Volunteer to Top Business Executive Advisor

By Jane Han

Korea Times

April 2, 2007

 

Abstract

Interview of Tom Coyner, president of Soft Landing Korea.

 

 

Longtime Expats Finding a Niche in Selling Advice to Foreign Firms

Kim Sun-jung

JoongAng Daily, Page 1

March 28, 2005

 

Abstract

Mr. Coyner is one of a handful of expatriates who are marketing their knowledge of Korea to international companies with their sights on this market. As Korea specialists, they are niche providers. Within that niche, they are brokers, counselors, executors, interpreters, ombudsmen and matchmakers.