A division of Soft Landing Korea Ltd.
Korea Business Interview Series
http://www.koreabusinesscentral.com/forum/topics/korea-business-central-9
The full list of interviews in the Korea Business Interview Series is maintained here: http://www.koreabusinesscentral.com/page/interviews-2
Topic #1 – Understanding the Korean Consumer
•The iPhone is a good example of a foreign product that has succeeded in Korea by being different and better. The mainstream media, headily dependent on advertising from Korean producers, predicted that the iPhone wouldn’t meet the needs of consumers in Korea. But the young, affluent demographic didn't get its news from the mass media, but through the Internet and was ready for the iPhone.
Topic #2 – Experiences of Foreign Companies in the Korean Market
Topic #3 – Marketing Strategy and Market Entry in Korea
•It is relatively easy to invest in Korea, and to repatriate profits.
Topic #4 – Advertising and PR in the Korean Market
Transcript of the Full Interview:
Tom Coyner: Well, we got – starting from the back and working forward – if I can remember all that.
Tom Tucker: So in a nutshell, it sounds like you’re saying “Know when to challenge the status quo”?
Tom Coyner: No, it’s only in English. I think the Koreans already know a lot of this already.
Tom Tucker: [laughs] Good point.
Tom Tucker: Tom, it’s been a pleasure, once again today. Thanks for joining us today.
Tom Coyner: Again, my pleasure. Thanks for inviting me.